Designs and Visuals
Explore the stunning visuals crafted by Joan Guerrero, featuring exceptional graphic design and captivating video creations that bring ideas to life.
Making a cigar brand authentic and cool for all.
Artista Cigars
Challenge:
Artista Cigars is an emerging boutique brand based in the Dominican Republic with more than 7 brands under their operations in more than 4 major hubs worldwide.
The many brands around their core products needed a visual revamp with consistent content on all socials.
Outcome:
• Fully operational social media presence, where engagement increased 28% YOY with organic content and the support of influencer marketing.
• Full content strategy for its own brands like David Ortiz, Buffalo TEN and Artista Series
Services:
- Video and animations
- Social Media Marketing
- Content Strategy
- Influencer Marketing
Time:
• 2 years
Showcasing the passion of a Caribbean nation through sports.
Atletas Dominicanos / RTVD
Challenge:
RTVD, the public television network in the Dominican Republic needed a social support over the top TV/Radio coverage of the Central American and Pan American Games in 2023.
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Also, the challenge also included content training and support around the social media team of the TV station on how to deliver results and major announcements of the Dominican athletes on these events in real time.
Services:
- Graphics and animations
- Infographics and content strategy
- Analytics monitoring and social listening
Time:
• 2 months
Branding yoga over the beach
Cabarete Yoga with Ash Howell
Challenge:
This Yoga studio needed a fresh and vibrant image mixing all the good vibes of Cabarete Beach, a worldwide sports destination and where pro athletes and luxury people retire and or hide of all crazyness of the big cities.
Outcome:
• Digital presence established with social media and website channels developed.
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• Content strategy for all their digital oulets.
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• Flyers and other print/social materials for promotions
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• Major brand identity logo and brandbook
Time:
• 1 year
It's for the kids, a great cause.
Monarch School, Houston, TX
Challenge:
Monarch School was in need to create a visual identity and social media strategy for its 25th Anniversary in 2022, helping communities and families educate their children in special needs.
Outcome:
• Landing page about the institution's Anniversary
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• Social Media Strategy to promote events
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• Graphic Design and visuals for the rest of the marketing materials
Time:
• 2 months
